Danielle Cantor Jeweler, Executive Vice President and Partner of F.A.M.E., is an NBPA Certified Agent, representing current and retired NBA talent. Danielle negotiates multi-million-dollar basketball contracts for a number of NBA players, and has also negotiated a myriad of national and international athlete-endorsement deals. As Vice President for a company most well-known for its creative marketing partnerships and influencer branding campaigns, Danielle is instrumental in leading market research, high-level strategy, negotiations and executions of all client-brand activation.
Prior to David Falk’s re-launch of FAME in 2007, Jeweler formerly served as Director of Marketing for SFXBasketball and as Manager of Marketing for the larger Talent Marketing Group at SFX Sports. During her tenure atSFX, Cantor facilitated many of the marketing partnerships and various athlete activation campaigns for clients represented by agents in SFX’s Washington D.C., Los Angeles, Florida, New York, London, and Belgrade offices’ and,eventually, oversaw marketing efforts for all SFX’s NBA clients.
Helping with the transition from college to the NBA, Jeweler oversees all preparation efforts for the NBA Draft, team workouts, media training, and ongoing challenges of transitioning into -- and advancing a long-term career in -- theNBA, for each client. Danielle deals with the NBA team Owners, General Managers, and Front Office Staff to help prepare for client contract negotiations in Free Agency, potential trades, and in all aspects of the NBA Draft process.
In September 2017, Danielle was honored by the Sports Business Journal as a GameChanger in the sports industry; recognized as the only female registered agent with active NBA clients. In July 2019, she negotiated the largest guaranteed sports contract by a female agent (Malcolm Brogdon/Indiana Pacers, 4 years/$85M).
Danielle teaches classes in Negotiations and in Management & Entrepreneurship at the George WashingtonUniversity’s Law School. Jeweler is a member of the Leadership Council for PeacePlayers International, an organization using the power of sport to unite, educate and inspire young people to create peace for those living in politically and socially conflicted communities. She has also served on the Board of Advisors for Most Valuable Kids, the Roy Hibbert Foundation, and Little Smiles.
A native Washingtonian, Jeweler graduated from the University of Pennsylvania in the Annenberg School forCommunications and from The Wharton School for Business. Danielle is a competitive youth girls soccer coach and played Division 1 collegiate soccer, herself, at UPenn.
Professionally, she is known as Danielle Cantor, but by marriage—Jeweler. She lives in Potomac, Maryland with her husband, Aaron, and their two daughters Jordyn and Ella.